8th Annual

Sunset International Spirits Competition

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About

SUNSET Magazine is the leading media brand of the Western lifestyle. Its International Spirits Competition makes its winning spirits part of the most influential spirit program in the country. With the number of subscribers, demographic of the Sunset Magazine reader base and number of social media followers this competition is a must-enter for all spirit producers desiring exposure to a perfect audience.

The esteemed judging panels represent large volume buyers, influential media, successful distillers and other professionals from the spirits category.

Winning producers will be featured in a Spring release of a Spirits Special non-print, digital edition with supporting microsite. Promotions for Spirits Award Special Issue will be placed in sunset.com, Sunset eNewsletters and Sunset social sites. The edition will be promoted and available for 12 months or until the following years' Spirit Awards winners are announced.

Sunset Spirits Magazine 2025
Best of the Best 2025 - Tipico Pisco
Best of the Best 2025 - Tipico Pisco

“We couldn’t be more impressed by the diversity and caliber of entrants this year,” says Sunset Editor-in-Chief Hugh Garvey. “A hearty cheers to the winners. We can’t wait to celebrate them in our pages and share their delicious accomplishments with our audience.”

Hugh Garvey, Editor-in-Chief

Reasons to Enter

  • Reach the West's most engaged wine and spirits community. Sunset is the definitive lifestyle brand of the modern American West and the single most trusted resource for a national audience aspiring to live the western lifestyle. Sunset readers rely on the magazine's trusted expertise to deepen their appreciation of wine and spirits — from the vineyard to the distillery.
  • The Sunset audience loves wine & spirits:
    • 115% above average for drinking 4+ glasses of dinner wine in the last week
    • Favorite article on sunset.com is Wine Awards
    • 93% drink wine at least once a week (28% drink wine 6–7 days a week)
    • 64% drink spirits at least once a week (7.7% drink spirits 6–7 days a week)
    • 77% drink cocktails at least once a week
    • 70% savor food & drink content
    • 25% report to be medium-to-heavy wine drinkers
    • $229,619 Average HHI
    • $1.65 MM Average HH Net Worth
    • 89% own their home
  • Sunset's total audience is 3.3 million, with a print circulation of 190,000 and readership of 512,380. Digital reaches 450K+ users per month with a newsletter audience of 1MM+ and 2.2MM+ video views.
  • Sunset's social audience is 1.2MM+ across Facebook, Instagram, Pinterest, X, LinkedIn, TikTok, and Threads, with industry-leading engagement rates of 2.5%–3.5%.
  • 80% of Sunset readers make brand and product decisions based on ads seen in Sunset — making it one of the most influential platforms for reaching purchase-ready consumers.
  • Sunset readers are trend-setters and pioneers — 48% are under 45, over 50% hold graduate or postgraduate degrees, and they are 81% above average for being highly influential consumers of wine and spirits.
  • Winning producers will be featured in Sunset's dedicated Wine and Spirits digital special editions with supporting microsites on sunset.com, promoted across Sunset eNewsletters and social channels for 12 months.

Sources: Sunset 2026 Media Kit (Harvey Study, SEMRush, Google Analytics, Parsely, Sailthru, and Apple); 2018 MRI Doublebase; 2019 Sunset Digital Survey; Mordor Intelligence; Gallup; Statista; Park Street.

Entry Deadline and Product Shipments Due

Early Bird Entry Deadline: May 19th, 2026

Regular Entry Deadline: June 2nd, 2026

Product Shipments Due: June 3rd, 2026

*Note: Product must be received by 5pm*

 

Judging

June 16th - June 18th, 2026

 

Frequently Asked Questions

How much does it cost to enter?

Early Bird Deadline: May 19th, 2026 *$325 per entry / $175 Mixers and Pre-Mixed Cocktails.

Regular Deadline: June 2nd, 2026 *$345 per entry / $195 Mixers and Pre-Mixed Cocktails.

Is there a paper entry form?

When is the deadline to enter?

How many bottles need to be sent per entry?

When will the competition take place?

When will the winners be announced?

Where do I send my spirits?

Who should I contact if I have more questions?

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Official Rules

Bottoms Up!

Reach a perfect audience.

Wow an esteemed judging panel.

It's your time to shine!