2nd Annual

Sunset International Spirits Competition



SUNSET Magazine, the leading media brand of the Western lifestyle, is proud to announce the launch of the Sunset International Spirits Competition. With the number of subscribers, demographic of the Sunset Magazine reader base and amount of social media followers this competition will be a must-enter for all spirit producers desiring exposure to a perfect audience.

The esteemed judging panels represent large volume buyers, influential media, successful distillers and other professionals from the spirits category.

Winners will benefit from significant Sunset media promotion through print, web, social media, PR, and events. Results for the new competition will be announced in the March/April special spirits-focused issue. All gold and above winners will receive medals. All medal winners will receive license free graphics of their winning awards(s).

The Sunset Magazine International Spirits Competition will take place on October 20th and 21st in Santa Rosa, CA and the deadline for submission is October 16th. To enter your product, please fill in our online entry form.

Reasons to Enter

  • 2019 Marked the 10th straight year of record spirits sales and volumes, reflecting continued market share gains.
  • Sunset is the single most trusted resource for the Western audience—and those who aspire to live the Western lifestyle— on travel and gardening, food and drink, and home design.
  • The Sunset audience’s median home value of $404,056 makes it one of the HIGHEST for all magazines.
  • Sunset is the definitive lifestyle brand of the modern American West.
  • Sunset has 4 million readers of its print magazine…
  • …and 1.2 million+ unique website visitors…
  • …plus 980K social followers.
  • Sunset readers appreciate Sunset‘s commitment to the wine and spirits industry and count on the magazine to expand their wine and spirits knowledge.

Entry Deadline and Product Shipments Due

October 16, 2020


October 20-21, 2020

Frequently Asked Questions

How much does it cost to enter?

The registration fee is $345 per on-line entry / $195 Mixers and Pre-Mixed Cocktails.

Is there a paper entry form?

No, all submissions must go through our online system for better and more accurate tracking and communication.

When is the deadline to enter?

The final deadline for entries and spirits delivery is October 16, 2020.

How many bottles need to be sent per entry?

An official entry shall consist of two bottles per entry for 750 ml and larger. For sizes less than 750 ml, please submit three bottles per entry. 

When will the competition take place?

The judging will take place October 20-21 in Sonoma County, CA.

When will the winners be announced?

The winners will be announced in Sunset Magazine’s March/April issue.

Where do I send my spirits?

Please ship spirits directly to the address below. Entries MUST arrive no later than October 16, 2020. Download pre-addressed shipping labels.

Sunset International Spirits Competition

c/o Wine Country Shipping

7686 Bell Road

Windsor, CA 95492

Who should I contact if I have more questions?

Please contact Debra Del Fiorentino at: debra@winecompetitions.com

(415) 640-6337.


Official Rules

2020 Judges Announced March 2020

2019 Judges

Caley Shoemaker
Caley Shoemaker Head Distiller, The Hangar 1 Distillery
Camper English
Camper English Journalist & Educator, Alcademics.com, Camper English, Spirits Expert, Influencer, Journalist
Christopher Rivera
Christopher Rivera Oxbox Merchants, Mission Bay Wine and Spirits, Mission Bay Wine and Spirits Bar @ Thrive City
Christopher Sawyer
Christopher Sawyer Sommelier
Eric Entrikin
Eric Entrikin Master Sommelier, Spirits Brand Ambassador for Germain-Robin
Jason Jorgensen
Jason Jorgensen Alley 6 Craft Distillery, Distiller | Co-Founder
Jason Schneider
Jason Schneider General Manager and Spirits Buyer for Bottle Barn in Santa Rosa, CA.
Jeff Degner, CSW
Jeff Degner, CSW Wine and Beverage Consultant, Eastern Retail Services Inc.
Jeff Duckhorn
Jeff Duckhorn Head Distiller, Purple Wine + Spirits
Mark Bowery
Mark Bowery Sommelier, True Spirits Expert, Buyer, Consultant
Matt Bean
Matt Bean Editor in Chief of Sunset Magazine
Natalie Dale
Natalie Dale Head Distiller, Great Women Spirits, part of the Family Copola
Timo Marshall
Timo Marshall Distiller & Co-founder of Spirit Works Distillery
Traci Dutton
Traci Dutton Spirit and Wine Buyer
Ziggy Eschliman
Ziggy Eschliman The Wine Gal & Countess of Cocktails

Bottoms Up!

Reach a perfect audience.

Wow an esteemed judging panel.

It's your time to shine!